Brooklyn, NY  Mon–Fri 9:30am–5:30pm (609) 462-4024

Brooklyn, NY · Translation & localization

The translation studio for consumer product brands

Packaging, help-center content and onboarding emails, carried from English into Spanish, Portuguese and French and read by a native speaker before anything is released.

  • Español · Português · Français
  • Second reader on every file
  • Billed per project
A product carton held in focus while long-exposure light trails sweep behind it
A wooden bobbin with a looping trail of crimson light drawn around it
Care label · Etiqueta

ENHand wash only
ESLavar a mano
PTLavar à mão
FRLavage à la main

Plate I — Copy in three languages, set to the panel

01/ 07
Method

Standing rules of the studio

Four practices govern every engagement, whether it is a single carton or a full help center.

  • I

    Glossary first

    Before the first sentence is translated, we fix the term base: product names, ingredients, materials, and the words that are never translated.

  • II

    Two readers

    A translator drafts. A separate native-speaker reviewer reads the result against the source, in context, and signs it off.

  • III

    Variant by decision

    Mexican or Castilian Spanish. Brazilian or European Portuguese. French for France or Québec. The market is settled before the words.

  • IV

    Set to the dieline

    Packaging copy is fitted to panel and character limits, and returned as a proof PDF your designer can place directly.

02/ 07
The practice

One thread, from the carton to the inbox

Bobbin & Thread is a translation and localization studio in Brooklyn, NY, engaged only by consumer product brands. We take the words a customer meets in the first week of ownership, on the carton, in the welcome email, in the help center, and carry them from English into Spanish, Portuguese and French.

The name is the method. A bobbin holds the thread that keeps a seam consistent from one end of the garment to the other; a glossary does the same for a product line. Each project is scoped in writing, quoted at a fixed price, and delivered in the file formats your team already uses.

Studio practice · 145 Borinquen Pl, Brooklyn
03/ 07
Project rail · priced per language

Commission a single stage, or the whole route

Four milestones, left to right, in the order brands usually need them. Each is a fixed project fee. Rates below cover the typical scope; larger catalogs are quoted after we see the source files.

  1. Entry point

    Glossary

    From $385per language · one-time setup
    • Term base of up to 150 entries
    • Do-not-translate list and tone sheet
    • Native-speaker sign-off on every term
    Delivered in 4 business days Start a glossary
  2. Packaging

    Packaging

    From $740per language · up to 6 SKUs
    • Panel-by-panel copy fitted to the dieline
    • Character-count check and flagged overruns
    • Native review and a proof PDF
    Typical turnaround: 5 business days Quote my cartons
  3. Help center

    Help Desk

    From $2,360per language · up to 40 articles
    • Articles, macros and FAQ snippets
    • Terminology held to your glossary
    • Import-ready CSV, JSON or XLIFF
    Typical turnaround: 2–3 weeks Scope my library
  4. Complete engagement

    Market Entry

    From $3,970per language · all stages combined
    • Glossary, 6 SKUs of packaging
    • An 8-email onboarding sequence
    • Up to 25 help-center articles
    Typical turnaround: 3–4 weeks Plan a launch
Rush handlingDelivery in 3 business days · +35% of project fee
Added language passSecond regional variant of a finished file set · from $210
Onboarding emails, aloneUp to 8 emails with subject lines and preheaders · from $540 per language

Projects are invoiced by ACH, check or card. A written quote with scope and fee is issued before any work begins.

04/ 07
Plates

Plates from the workroom

The material we work with, photographed in motion: cartons, screens, thread and the city outside the window.

Product cartons on a conveyor with long-exposure light trails
Plate 01 — Cartons, Spanish
A subway platform with a passing train rendered as light trails
Plate 04 — The commute, Português
Hands typing on a laptop with motion-blurred light trails
Plate 02 — Help center, Français
Mailers in flight leaving trails of orange and crimson light
Plate 05 — Onboarding sequence
A spinning bobbin with thread blurred into a ribbon of crimson light
Plate 03 — The bobbin, in motion
Colophon

The plates are long exposures: movement reduced to a single line of light. We hold copy to the same standard. The reader should notice the meaning, never the mechanism.

05/ 07
From the style guide
A label is read once, in a hurry, by someone holding the product. It has to be right the first time.

House standard · Bobbin & Thread, Brooklyn

06/ 07
Before you commission

Questions a brand manager asks first

Procurement, legal and design teams tend to ask the same six things. The answers are on record here.

How is a project priced?

As a fixed project fee, quoted in writing after we have seen your source files. The package rates above describe typical scopes; larger SKU counts or article libraries are quoted by volume and agreed before work starts.

Who reviews the translation?

Every file is drafted by one linguist and then read against the source by a second, native-speaker reviewer working in the target market’s variant. The reviewer’s corrections are folded into your glossary.

Which regional variants do you cover?

Spanish for Mexico, the U.S. Latino market or Spain; Portuguese for Brazil (default) or Portugal; French for France (default) or Québec. We confirm the variant with you in the scoping note.

What about ingredients, warnings and regulated copy?

We translate it faithfully and flag anything that looks market-specific. Legal sign-off for each country remains with your regulatory counsel; we supply a clean bilingual file for them to review.

Which file formats can you take?

Word and Google Docs, spreadsheets, CSV, JSON and XLIFF exports from your help desk or email platform, and dieline PDFs with a live text layer for packaging.

How fast can a project move?

A packaging pass of up to six SKUs typically returns in 5 business days; a help-center library in two to three weeks. Rush handling in 3 business days is available at +35% of the project fee.

07/ 07
The studio

The studio, by the figures

3Languages: Spanish, Portuguese, French
2Readers on every file
5Business days, typical packaging pass
11211Brooklyn, NY
Bobbin & Thread
145 Borinquen Pl Apt 1
Brooklyn, NY 11211
Plot the route to Borinquen Pl
Hours · by appointment
Monday – Friday9:30am – 5:30pm
Saturday – SundayClosed

Visits are by appointment; telephone (609) 462-4024 or write info@bobbintranslation.com.

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